MY PORTFOLIO

The projects in this deck represent enterprise initiatives I led and directed in partnership with a high-performing team of writers, designers, editors, project managers and cross-functional stakeholders. The execution was collective. The vision, strategic direction and standards were mine to set.

YAHOO REBRAND

Yahoo, an early internet pioneer, was at a crossroads, facing decline and ownership changes. While still widely recognized, it had lost relevance in an increasingly competitive landscape.

project details

STRAYER REBRAND

Strayer University has a long legacy of serving working adult learners. While widely recognized, the brand needed to modernize. Following the 2018 merger with Capella University to form Strategic Education, Inc., there was a need to differentiate the two universities while enabling their brands to work cohesively.

project details